With the improvement of digital marketing, many business owners overlook the importance of traditional marketing techniques. You should never underestimate the effectiveness of digital marketing. As it turns out, outdoor promotional signage is one of the most popular types of advertising tools for both small and large businesses. Amongst the different types of traditional marketing,
With the improvement of digital marketing, many business owners overlook the importance of traditional marketing techniques. You should never underestimate the effectiveness of digital marketing. As it turns out, outdoor promotional signage is one of the most popular types of advertising tools for both small and large businesses. Amongst the different types of traditional marketing, the outdoor flags are undoubtedly the most effective one.
Apart from enhancing the foot traffic of your business and capturing the attention of potential customers, the outdoor flags will also work at building your brand image and business credibility. Whenever people look at the eye-catching promotional flags, they will remember your job title, your business, and the offerings of your company. Unlike email subscriptions and social media marketing campaigns, people won’t be able to ignore the outdoor flags or other types of outdoor advertising methods.
So, how can you ensure that your outdoor flags catch the attention of the passers-by? The answer is the design of the flags. Here are some key rules you should know while designing your outdoor flags.
Choose the Best Shape
Square and rectangle are two of the most popular flag shape business owners go with. This is because these shapes are easily recognizable from distance. Not to mention, both the rectangular and circular shapes will complement the layout of the outdoor flags. If you want to stand apart from your competitors who are also using outdoor flags as their marketing tool, consider choosing a beach flag with an attractive shape or triangular shape.
Keep in mind that the design of the beach flag is time-consuming and effective. To choose the best shape for your outdoor flags, make sure you focus on the events you’re attending. Some shapes might look irrelevant as per the objective of the events.
Make Sure the Message is Simple
As a business owner, you might face problems resisting the urge of including all the details of your company in the promotional outdoor flags. However, this is where most business owners make the mistake of degrading the overall effectiveness of the outdoor flags. As per Feedough, brand message is the value proposition of your brand.
Have you ever noticed that most outdoor flags, including the promotional and non-promotional, have fewer elements in their design? This is because the primary objective of the flag is to be visible from a distance. If you pour too much information into your outdoor flags, people will face difficulties interpreting the brand message. As a result, they will avoid building relationships with your company. If you want your flag to look marvelous, make sure the design is straightforward.
Choose Colors Strategically
The colors are one of the most important designing elements of your outdoor promotional flags. Therefore, you need to be careful while choosing colors. We recommend using only two or three colors on your outdoor flags so that the information on the flags can be distinguished easily. Additionally, the colors of your choice should also reflect the brand image. If you use too many colors on the flags, your customers will be overwhelmed and they might avoid reading the promotional message.
These are the key points you need to remember while designing your outdoor flags. As outdoor flags are a versatile marketing tool, they will help you promote your business effectively.